Dr Pepper recently released the new member to Dr Pepper family which has only ten calories. The ad that I chose said “not for women” .This message is sexist and aims to get “macho” men to drink their product. Women and men who don’t fit this profile of a so called “macho” man are being left out. The exploited emotion in this ad is exclusion. I say this because it is aimed at men and to exclude women so they want to drink it more. Kind of like how you want what you can’t have. I subverted the meaning by changing the ad to “not for equality”. This is basically what the ad is saying. It challenges the ad by using the subtext of the statement.
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