Monday, November 14, 2011

Ad Buster


Dr Pepper recently released the new member to Dr Pepper family which has only ten calories. The ad that I chose said “not for women” .This message is sexist and aims to get “macho” men to drink their product.  Women and men who don’t fit this profile of a so called “macho” man are being left out. The exploited emotion in this ad is exclusion. I say this because it is aimed at men and to exclude women so they want to drink it more. Kind of like how you want what you can’t have.  I subverted the meaning by changing the ad to “not for equality”. This is basically what the ad is saying. It challenges the ad by using the subtext of the statement.  

Tuesday, November 1, 2011

personal photography / the body






 The girl in this picture is named Valerie Moreno and she is one of three sisters. In previous lectures on personal photography many of the photographers explored ideas of them being somewhat unhealthy relations to their family. Valerie is more urban and artistic and comes from a more athletic and studious family. She is basically the black sheep and is put in the background to her sister who is more of the stereotypical type beauty.
After seeing photos such as Nap time by Sally Mann and the photos from Emmet Gowin I realized I previously had done something similar with my cousin. These photos have a natural feel to them. That is what I tried to accomplish when it took these photos. I also was inspired by the messages of Carrie Mae Weems .With this ideas I tried to bring out what I saw in my cousin and bring her to the lime light. I did this by contrasting her to rough exteriors that showed art because to her family she was a rough exterior. I did it about ten so the light would be softer because with the exteriors harsh light would be too much to the photograph. Also I chose these places because I felt they represented her interests. She is more alternative meaning she likes rock music, art walks, and theatre. What does this have to do with the picture though? I took these photos in downtown phx which is where most of this takes place.
These concepts have always been of interest to me as well hence my subject choice. So why were these specific ideas of interest to me? This is because I every photograph I take I take I want the person looking at it to see the subject in a different light,which is what personal photographers are trying to do.